Welcome to JEB Group

Apple Lui, a Business Development Manager at JEB, has an expertise in implementing strategic business plans for expanding to new markets and initiating marketing strategies to raise brand awareness.


She started as an interior designer in residential and workplace design, where her natural ability and interest in communication and relational skills flourished. A diverse and international schooling background in both the USA and Hong Kong yielded contributed to this interest and began to play a bigger focus in her work.


In her next role at a premium ergonomics office brand, she was tasked with facilitating communication between managers in the APAC and Middle East regions with the factories and dealers in China, Europe and the States. She furthered her mastery of communication and customer service skills over her four and a half years in her diverse and international a sales support role there.


Expanding and challenging herself, she moved internally to a client facing position where she delivered “well-being” training for the architecture and design industry, utilizing her company’s ergonomic products and tools. Working with high-end, international corporations, her professional and inter-personal skills were refined even further. She pushed these skills even further in the events industry and will now be invaluable to us as a Business Manager as we grow and expand our high-end products across international industries.